FOR INVESTORS, DEVELOPERS, AND HOMEOWNERS ONLY...

Get a personal site review and consulting call

from an ex-planning officer.

I’ll show you exactly what’s realistic (and what’s not) with your site or property — using the same lens I used inside the council to review 500+ planning applications.

One site. One review. Clear next steps.

Get A 1:1 Site Review Now

Whether you are thinking of buying a site, or you have your own site, and you are wondering what it's worth…

Before you buy it, list it for sale, hire a consultant, or book a pre-app... shouldn’t you know what a planner would actually say about it?

Because here’s the hard truth most people find out too late:

By the time you’ve spent a few thousand on consultants, architects, or fees, the real decision’s already been made.

Not officially. Not on paper. But in the mind of the planner who’s seen your site — and spotted something you didn’t.

Maybe it’s the access. Maybe it’s an overlooked policy line. Maybe it’s just the layout, the timing, or how the story’s been told.

And suddenly, a project you thought had potential… doesn’t. Or worse — you find out after the money’s gone.

That’s why I built this.

You send me one site you’re seriously considering. I review it exactly like I did inside the council — tell you what’s possible, what’s risky, and what I’d flag if I were still in that seat. Then we jump on a call and I show you the thinking behind it — so you can start seeing like a planner yourself.

No fluff. No vague advice. Just grounded clarity, from someone who used to make the call.

Because when you can see your site like the decision-maker does — everything changes.

Here’s why most people never get that clarity… and what it ends up costing them.

Planning Feels Like a Guessing Game — Where One Wrong Move Can Cost You Thousands

If you’re trying to figure out what you can actually do with your site or property, you’ve probably already hit the wall, or heard something like the following:

The council takes weeks to reply—if they reply at all.
Consultants charge £1,000+ just to get out of bed and give you a “maybe.”
Architects ask you to commission drawings before you even know if the idea makes sense.
And pre-app advice? Vague, slow, and legally meaningless. I know because I used to write them...

So you’re left trying to make a serious decision with half the information—while your cash, your timeline, and your confidence all hang in the balance.

It’s not just frustrating. It’s expensive.

I've seen people waste £5,000–£15,000+ before they realise the site was never viable. They lose weeks chasing answers, only to end up more confused than when they started.

And they miss better opportunities because they’re stuck in planning limbo, trying to “just see what happens.”

The planning system doesn’t care if you burn through your budget chasing the wrong plan. But your wallet will.

And so will your timeline. And your lender. And your architect. And everyone else waiting on you to make a move.

The real cost of planning isn’t the application fee—it’s the time, capital, and energy lost by not knowing where you stand from day one.

What Getting It Wrong Really Costs

Planning mistakes aren’t just frustrating—they’re expensive.

Here’s what you’re risking when you don’t get clarity up front:

£800–£1,500 for a consultant’s vague advice

£2,000–£5,000 on drawings and plans

£5,000–£10,000 on applications that might get refused

Weeks—or months—of your life lost to second guessing

And that’s before the cost of redrafts, re-submissions, or walking away from a site you never should’ve touched in the first place.

You don’t need another opinion. You need a decision-making tool that actually saves you money.

What a Pre-App Really Gets You

Still considering a pre-app? Here’s the reality:

You’ll wait weeks and potentially lose out while you wait

You’ll pay hundreds just to hear back

The advice isn’t binding.

Pre-apps aren’t designed to help you. They’re written to protect the council.

And the next planner might disagree entirely.

It’s slow. It’s uncertain. And it keeps you second-guessing every move.

You’re not just paying for a maybe—you’re draining time, headspace, and momentum.

But what if you could...

Spot hidden value on land you already own or are looking to buy
Save £5,000–£15,000 in wasted design, fees, and resubmissions
Know when to walk away before wasting months
Make smarter planning calls that protect your budget, your timeline, and your sanity
And use a decision-making tool that pays for itself every time you use it.

Why Listen to Me?

I used to be the one saying yes—or no.

As a planning officer, I reviewed hundreds of applications—back garden plots, small infills, conversions, extensions, commercial-to-resi... you name it.

And I saw the same thing over and over again:

People spending thousands on drawings and consultants—without ever asking how a planner would actually see their site.

Most weren’t far off. They just missed something crucial.

Something I could spot in five minutes—because I’d been trained to look for it.

That’s what I do now.

I help investors and homeowners see their site through a planner’s eyes—before they waste time or money chasing the wrong idea.

If you want real clarity before you commit, you're in the right hands.

What You Get...

Clarity for your next site. Confidence for every one after that.

1:1 Site Review

I’ll personally review your site and send you a recorded breakdown of:

- What’s possible
- What’s risky
- What a planner will focus on

Then we’ll do a follow-up call to answer questions and map your next steps.

(£1,000+ Value)

The Planning for Small Sites Framework

This is the exact method I used inside the council to review applications. You’ll learn:

- What planners actually look for
- What gets ignored
- How to think like a planner

So you can assess your own sites without relying on consultants for every answer.

Lifetime access included.

(£197 Value for every site from this point on)

The Planning Vault

A collection of real-life site reviews with commentary on what worked, what failed, and why.

So you learn faster—by watching how real decisions were made before you risk a misstep on yours.

(£497 Value)

“Buy Now, Book Later” Priority Slot Guarantee

Not ready with a site yet?

Lock in your discount and secure a review slot — even if your site’s not ready yet. Before the price goes up.

Exclusively available for this launch only.

First-10 Fast Mover Bonus

Get my eyes on two sites, not one. A second quick-hit review for the first 10 buyers only.

Exclusively available for this launch only.

Who This Is For...

Investors considering small site opportunities

Developers who’ve been stalled by unclear refusals

Homeowners with land or plots they want to explore

Anyone who wants clarity—not council confusion

Who This Isn't For...

People chasing loopholes

People who don't want to make smart, informed planning decisions — the kind that save money, time, and stress later on

People who want to argue with the planning system instead of understanding it.

A Letter From Ian

“Think Your Site Is Too Unique?”

I’ve lost count of how many times I’ve heard someone say,

“But Ian… my site’s a bit different.”

And I get it.

You might be looking at a narrow side plot, a weird wedge of land behind a row of houses, a commercial unit on a residential street… or something you inherited with no idea what’s allowed anymore.

You assume it’s the exception. Too awkward. Too complex. And you’re thinking: “Is this even worth trying?”

Let me be clear: most sites feel unique—until you’ve seen as many as I have.

I’ve reviewed hundreds of applications from inside the system. And when you’ve sat in that seat, you start to see patterns. You start to understand what planners really care about, and what they don’t.

That’s exactly why I'm offering the 1:1 Site Review.

It helps you see your site the way a planner sees it. So instead of guessing, stressing, or getting blindsided down the line… you’ll know what’s realistic—and what’s not.

You don’t need a degree in planning. You just need someone to show you how planners think. That’s what I’ll help you do.

And that matters—because if you’ve ever tried to make sense of planning rules on your own, you’ll know exactly how confusing and frustrating it can get.

“Avoid the Planning Overwhelm”

If you’ve spent more than five minutes looking into the planning system, you’ve probably had this thought:

“Why is this so hard to figure out?”

Because the truth is... planning can feel broken from the outside.

The council’s advice is vague. The rules seem to contradict each other. One consultant says yes, another says maybe, and you’re left stuck in the middle—still unsure what to do.

If that’s where you’re at right now, I get it.

The site review gives you something that cuts through the noise. That shows you exactly what I used to look for when I was the one assessing applications.

It’s about knowing what matters.

I’ll show you the filters, the mental shortcuts, the actual logic planners apply to real sites—so you can stop overthinking and finally see your project with clarity.

You’ll stop spinning your wheels, and start understanding how the system actually works—on your terms.

And once you’ve seen your site review, and you learn how to assess sites through that lens, you’ll understand why this offer comes with one more promise that sets it apart…

“The Clarity Guarantee”

When you join the programme, you get 1 month to redeem your site review. That’s plenty of time for most people.

But if life gets in the way—or if your ideal site takes longer to appear—I’ve got you covered.

If you’re actively preparing to move forward…

Then even if that 1-month window has passed, I’ll still honour your review. And with my “Buy Now, Book Later” Priority Slot Guarantee...there really is nothing to lose.

This isn’t about policies. It’s about helping serious people make smart decisions.

I’ll commit to helping you get a straight answer—no matter how long it takes.

And that’s the whole point of this review... no more guessing.

No more vague advice.

Just clear decisions, based on how planning really works.

Ian Gracie

Founder of Planning Profits & former Planning Officer

What others have said..

"I discovered Ian through his brilliant YouTube videos while I was just starting out in the planning world and feeling overwhelmed. I reached out with an urgent question, and he responded with kindness and clarity. That was the beginning of a journey that changed everything for me.

Through his step-by-step guidance and incredibly helpful courses—including the option for one-to-one support—I gained the confidence and practical knowledge I needed to move forward. Ian doesn’t just teach planning; he empowers you to believe in your ability to succeed.

Thanks to Ian’s support, I’ve now opened my own planning consultancy business—something I wouldn’t have thought possible before we met. He’s always there when I need help, and I’m truly grateful for his ongoing support and encouragement.

If you’re starting out or looking to grow in the planning field, I can’t recommend Ian highly enough.

Thanks again for everything—I really mean it."

David Deutsch

Home Space Planning

Hi Ian,

Just wanted to say a huge thank you for the time you spent with me. Our efforts have finally paid off and I have just received the official prior approval not required letter!!!!

Can you believe.... it's actually 9 days ahead of the deadline!!! I fell off my chair! Well my train seat... and punched the air! Everyone around looked at me like I was mental.

Please let me know where I can send beers (or alternative vices) as you have no idea how relieved I am.

I am seriously considering trying to work out how I can capitalise on this experience.

Alex Newton-Smith

Homeowner

Scott McQuade

Investor

“My only regret is not finding him sooner on my journey. If I think back to the start, having someone like Ian to learn from would have been so incredible and would have shaved literal months off the learning curve”

Chris Secc

Investor/Just interested!

“...the tips you provided on searching for similar developments on the councils planning portal was a huge time saver. Although I was approaching the lessons from the perspective of preparing an objection letter, it was extremely valuable to see how to identify development opportunities for future investments.

"Ian teaches a proven methodology to use the planning system to identify development opportunities and maximise profits on any given site. Given the complex nature of the national planning framework and local development plans, Ian’s approach demystifies the complex regulations. The case studies in the lectures demonstrate how to identify the most important planning regulations to your particular development.”

Arshad Kamal

Investor/Developer

“I joined the group run by Ian and soon discovered the wealth of experience he has concerning all matters to do with planning. Ian’s knowledge acquired over many years of professional experience was self-evident.”

FAQs

What kind of sites can I send?

Any site you’re considering building on, splitting, converting, or improving

When can I use the review?

Any time in the next month—or later if you have a site you are serious about.

Do I keep the recording and lessons?

Yes—lifetime access. The site recording and the material for you to learn everything you need will be sent directly to your email so you can keep it for life.

Why not just hire a consultant or do a pre-app?

Because I’ll give you a straight answer, from someone who used to make the decision

What if I don’t have a site ready yet?

You’ll start by learning how to assess sites like a planner—and a chance to redeem your review when you’re ready.

Is this too advanced for someone new to planning?

No—it’s designed to give you confidence and clarity, whether this is your first site or your tenth. And I will personally do the site review for you.

The Priority Slot Super Awesome "Clarity" Guarantee

Not ready to submit your site right now?

That’s not a problem — as long as you move before this offer closes.

When you buy the site review today, you’re not just getting clarity on your next site — you’re locking in a discounted price and reserving a personal review slot on my calendar, even if you don’t have a site yet.

Most people wait until they're “ready”… and by then, the window's closed. The calendar’s full. Or the price has doubled.

With this guarantee, you’ll have at least a month to use your review — and if you’ve done the work but your site takes longer, I’ll still honour it.

It’s the smart buyer’s move: secure the insight now, use it when it matters most, and never get left behind because you hesitated.