Ex-Planning Officer Reveals The "Playbook" That Tells You Which Properties To Say "Yes" Or "No" To
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As a planning officer I made decisions on over 300 different applications and I used a system that showed me which properties to say "yes" and "no" to... and that's what I want to share with you today.
Have you ever wanted to look at a property and instantly know if (and how) you can unlock its hidden development potential? Not just guessing, but KNOWING with the same certainty as the planning officers who make these decisions?
I used to be one of those planning officers.
And I discovered there's a systematic way to assess ANY property just like planning officers do. The same methods they use to determine what gets approved and what gets rejected.
But here's the problem...
Planning officers don't want you to know anything about it.
I know this because I was one...
I saw countless property investors making the same costly mistakes over and over. Throwing money at consultants, or worse a planning officer, hoping something sticks. Crossing their fingers and praying their application gets approved.
Without understanding how planning officers think, you're basically playing darts blindfolded.
Which can be fun... but its dangerous.
Without knowing the inside assessment criteria, you're gambling with your money.
Without the right strategy, even great sites can become money pits.
But what if you could...
- Analyse any site like a planning officer in under 45 minutes
- Know exactly which planning strategy will work (and which ones will fail)
- Stop wasting thousands on consultant fees for advice you're not even sure about
I'm Ian Gracie, and I've been on both sides of the planning permission battlefield - as a planning officer and consultant since 2012.
I've seen hundreds of applications from BOTH sides. I know exactly why some sail through while others get stuck in planning purgatory.
For years, I watched people struggle with the planning system, burning money on consultants who seemed to make everything more complicated than it needed to be.
That's why I created the Planning Officer's Playbook.
Here's what you'll learn inside:
Why the planning system is in such a bad state and stuck in “delay drama”
Why Councils (stuck in “red tape chaos”) can’t hire the best people
Why your planning officer often changes mid-application like a hot potato
How to build your own “roadmap” to no longer rely on a planning officer or planning department to win
How to spot the “invisible goldmine” that others miss
The planning history “hack” that tells you what you can do on a site
The “site-unlock fee” that tells you how much you need to spend to unlock a site
The “potential trifecta” that tells you the potential of a site
The "quick-scan" check an officer does when they pick up an application
The biggest "myth" around Article 4 directions
The one step “deep dive” that can basically tell you everything you need to know about a site from the site constraints to the policies the Council will use to assess a site
How to find out if there will be objections or members of the public that might object to your application
The “DIY blueprint” that tells you exactly how to design your own developments
The “parking puzzle” checker you MUST use if you are planning on building new housing with parking
What to check if you have no “PD-backup” and can’t do your project under permitted development rights
How the “big use class change” meant a big opportunity and concern for high streets and town centres
Why town centres are now at risk from commercial to residential developments
The “conservation decode” that tells you where to find guidance on what the Council’s conservation policies actually mean
Why sustainability is moving so fast and how to stay ahead of the “green wave”
The “planner speak” that only an officer uses and what they mean
How to use Google Maps to get a ‘back of the napkin’ idea if there is scope for development
How the slope of your land has direct consequences on the scope of your development
The “Council blueprint” that every council has that show what is relevant on your site
Why you must have faith in the process even if you can’t find what you are looking for
Why you should always use Google as a “search hack” to find Council web pages instead of the Council’s own website
The “PD pointers” that tell you when it is best to use permitted development to develop a site instead of a normal planning application
Why Councils use Article 4 directions as an “HMO shield” and why it's a good thing
Why planning officers “shrug” when considering internal works only
The “street puzzle” that tells you when it's unlikely you will get permission for something even if someone on your street has done it
…and why officers tell you you can’t do the same
Why there is “hidden heritage” on Council maps and where to look to find them
How to use a Councils “clunky” planning search engine even if it is really bad
Why its important to keep a “development diary” of all of the examples of developments nearby your site
The “holy grail” document to read for any planning application
The “three-point approval formula” that leads to any officer’s assessment of a planning application
Why a refusal on a site may have a “silver-lining twist”
Why extensions need to be ‘subordinate’ and what it means
The “PD lifeline” that maybe your best option even if there is an article 4 direction on your site
How to “treasure hunt” for developable sites everywhere
The “Article 4 workaround” that will guide you to apply for permission for the same thing it stops you from doing
Why jumping into an “application pitfall” could be the worst thing you can do
You could spend years learning this the hard way, like I did. Or you could get the insider's perspective in just 45 minutes.
This isn't theoretical fluff.
It's the exact system I use daily to evaluate sites in minutes instead of weeks.
And it's just £7.
Why so cheap? Because I'm sick of watching good people get crushed by a system they don't understand... that is made to seem more complicated than it actually is.
And because once you see how powerful this information is, you'll want more.
For just £7, you'll get:
The 45-minute Decision Maker's Masterclass (Worth £197)
The Inside Tricks Google Doc That Reveals The Virtually Unknown Secrets That Influence a Planning Officer's Decision (Worth £27)
100% Money-Back guarantee:
If you don't think this is the most valuable hour you've spent learning about planning, I'll refund every penny.
No questions asked.
WARNING:
This price won't last.
The planning system is changing constantly. This information is current now, but it won't be forever.
Don't spend years learning this the hard way like I did.
Don't waste thousands on consultants and planning departments that keep you in the dark.
Click the button below to join the masterclass now.
Because here's the truth...
In property development, knowledge isn't just power – it's profit.
And right now, for the price of a sandwich, you can get insider knowledge that could make you thousands.
Here's some testimonials in case you're wondering…
“My only regret is not finding him sooner on my journey. If I think back to the start, having someone like Ian to learn from would have been so incredible and would have shaved literal months off the learning curve”
- Scott McQuade
“Ian teaches a proven methodology to use the planning system to identify development opportunities and maximise profits on any given site. Given the complex nature of the national planning framework and local development plans, Ian’s approach demystifies the complex regulations. The case studies in the lectures demonstrate how to identify the most important planning regulations to your particular development.”
- Chris Secc
“I joined the group run by Ian and soon discovered the wealth of experience he has concerning all matters to do with planning. Ian’s knowledge acquired over many years of professional experience was self-evident.”
- Arshad Kamal
“Thanks again for including me in the planning deep dive, I did find it really valuable. I am particularly interested in PD, but this has opened my eyes to the potential of other planning gain opportunities that fall outside of PD.”
- Leanne Davidson
